Pere studied veterinary medicine following in his father's footsteps, but immediately realized he was cut out for the clinic, but instead had a certain familiarity with numbers. So, to give more chances to pets, and after an extremely formative internship in a multinational animal nutrition company, he focused his interest on the management of veterinary clinics. In the following years, Pere devoted himself to studying and teaching the profitability of clinics, the prices of veterinary services, the productivity of employees, the economic evaluation of veterinary centers, and key management indicators (KPI's) with the ambitious goal that veterinary professionals obtain a more dignified economic return in line with their commitment. This work culminated in the creation of VMS, a data analysis company specializing in the veterinary channel, to which he currently devotes much of his time. He recently founded with his colleague and friend Miguel Ángel Díaz ("Pancho") the Veterinary Management Academia (VMA) project, the first product of which is an online course on veterinary clinic management.